CBS News Texas has partnered with Tom Thumb and Albertsons to spotlight nonprofits that are making a difference in their communities year-round, while also offering a $1,000 donation. One of the featured nonprofits is ROSAesROJO, an organization focused on helping Hispanic women lead healthier lives.
For the founder, Aidee Granados, this mission is personal.
Granados remembers being diagnosed with breast cancer shortly after moving from Mexico to the U.S. over 10 years ago. It was her first experience with the American healthcare system, and she faced challenges with the language barrier and limited income. She struggled to communicate with doctors who were prescribing treatments without truly understanding her.
Her cancer diagnosis made her rethink her health, and she decided to take better care of her body and mind. She also saw a need for Hispanic women, like herself, who didn’t know where to start when it came to health.
This realization led her to create ROSAesROJO, which provides health and wellness education to Hispanic women and their families. One of their programs, The Rojo Way,” teaches about chronic disease prevention and healthy lifestyle changes, all in Spanish.
“We are moving from self-care to community care, Granados explained.
The workshops teach practical skills like how to read nutrition labels—something many Spanish-speaking participants hadn’t learned before.
Veronica Villarruel, a member, shared, “I used to buy whatever was cheapest at the store, but learning to read nutrition labels completely changed my life. Now, my cart is filled with fruits and vegetables.”
Board member Arlene Betancourt said, This is the first time I’ve seen real health equity in action.”
In addition to nutrition, ROSAesROJO also focuses on physical activity and building a strong, supportive community.
With the $1,000 donation, the nonprofit will be able to help even more women through its programs.
Granados said, With that support, we will be able to serve one Hispanic woman, in the Rojo Way. For her, it’s about not just improving health but transforming lives and creating a stronger, healthier community.