A rare Coca-Cola prototype bottle, valued at an impressive $250,000, could be hiding among vintage collections, offering a glimpse into the iconic brand’s history.
In 1915, Coca-Cola held a design competition to craft a bottle that would stand out from competitors. The vision, inspired by the company’s co-founder Benjamin Thomas, led Earl R. Dean of the Root Glass Company in Terre Haute, Indiana, to create a groundbreaking prototype.
Dean’s innovative design was inspired by the cocoa pod, discovered during his library research. The resulting bottle featured a distinctive wider middle and smaller bottom.
While manufacturing constraints prevented the exact prototype from going into mass production, a refined version became the world-famous Coca-Cola contour bottle still recognized today.
This rare prototype represents not only a pivotal moment in branding but also the ingenuity that shaped Coca-Cola’s enduring global image. Collectors, it’s time to dig through those vintage treasures—you might be holding a piece of history worth a fortune!